[OpenWrt-Devel] Talks between OpenWrt and LEDE

Dave Taht dave.taht at gmail.com
Wed Dec 21 15:42:26 EST 2016


On Wed, Dec 21, 2016 at 12:29 PM, David Lang <david at lang.hm> wrote:
> On Wed, 21 Dec 2016, Kathy Giori wrote:
>
>> From a PR perspective, I strongly suggest keeping the term OpenWrt as
>> part of the branding of the project moving forward. It can just be
>> cosmetic (web site, etc.) but the name has so much history, and
>> positive connotation, that you don't want to lose that brand attached
>> to the development moving forward.
>
>
> I agree, I think this is an obvious choice to make. OpenWRT has a lot of
> name recognition, it would be foolish to throw that away.

Just to take the other side for rhetorical purposes, a purpose of a
re-branding exercise is to show a change in the "product" or
organisation behind it. OpenWrt is widely known... as a bleeding edge,
sometimes unstable, somewhat hard to use 3rd party firmware. DD-Wrt
and Tomato get a lot more press for some reason. So do things like
Yocto. If lede were to succeed in meeting its other goals, coherently,
preserving "lede" and moving forward as a separate project does make
sense.

> David Lang
>
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> openwrt-devel at lists.openwrt.org
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-- 
Dave Täht
Let's go make home routers and wifi faster! With better software!
http://blog.cerowrt.org
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