[OpenWrt-Devel] [LEDE-DEV] Talks between OpenWrt and LEDE

Florian Fainelli f.fainelli at gmail.com
Wed Dec 21 17:01:08 EST 2016

On 12/21/2016 01:46 PM, Alberto Bursi wrote:
> On 12/21/2016 09:42 PM, Dave Taht wrote:
>> On Wed, Dec 21, 2016 at 12:29 PM, David Lang <david at lang.hm> wrote:
>>> On Wed, 21 Dec 2016, Kathy Giori wrote:
>>>> From a PR perspective, I strongly suggest keeping the term OpenWrt as
>>>> part of the branding of the project moving forward. It can just be
>>>> cosmetic (web site, etc.) but the name has so much history, and
>>>> positive connotation, that you don't want to lose that brand attached
>>>> to the development moving forward.
>>> I agree, I think this is an obvious choice to make. OpenWRT has a lot of
>>> name recognition, it would be foolish to throw that away.
>> Just to take the other side for rhetorical purposes, a purpose of a
>> re-branding exercise is to show a change in the "product" or
>> organisation behind it. OpenWrt is widely known... as a bleeding edge,
>> sometimes unstable, somewhat hard to use 3rd party firmware. DD-Wrt
>> and Tomato get a lot more press for some reason. So do things like
>> Yocto. If lede were to succeed in meeting its other goals, coherently,
>> preserving "lede" and moving forward as a separate project does make
>> sense.
> +1 for this. OpenWRT brand isn't 100% positive recognition, it has some 
> downsides too. Many people (I know and/or have seen around the internet) 
> were discouraged from contributing or using it due to the weaknesses of 
> OpenWRT project.
> I like more the LEDE branding for this reason. It conveys that it is 
> significantly different, possibly for the better, from OpenWRT project.
> But I don't have enough information to say for sure what is the better 
> brand to keep, so this is just my opinion.

Keeping or not the OpenWrt, or LEDE name is obviously part of the things
that need to be agreed upon before proceeding with a merger. If not
about the "brand", "recognition" or other more subjective criteria,
OpenWrt is a trademark, so that needs to be factored in for the
decision, in particular if there is any legal activity going on.
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